We specialize in Brazilian Hair Straightening (aka Brazilian Keratin Treatment, BKT, Keratin Cure, Keratin Straightening). By applying a coating to the outer edges of the hair and flat ironing, this hair treatment will leave your hair smooth and loosen any curls or waves to a your desired form, and eliminates frizz. The end result is naturally looking straight hair, that a million times easier to blow-dry.
Brazilian Keratin Treatment Benefits
- Leaves your hair silky smooth, soft, and most importantly… as straight as you choose
- Not Permanent (lasts up to 2-3 months)
- Repairs damage to your hair and coats it to prevent further damage
- Can be applied to ANY hair (premed, relaxed, bleached, colored, highlights)
- Fast and affordable
The Process: Our Brazilian Keratin Treatment process is easy. We begin with a good shampooing to open up your hair cuticles and cleanse the hair with a PH balancing shampoo. We then coat your hair with approximately 3 ounces of the Keratin Treatment. We then blow dry the hair close to your scalp. Lastly, we flat iron your entire hair at high heat to seal in the treatment. The coating on the hair keeps it straight for 2-3 months.
That’s all it takes to walk away with beautiful, silky straight hair. So come and experience it for yourself.
Japanese hair straightening, or Thermal Reconditioning, is a process used to permanently change the molecular structure of the hair. The hair is relaxed, flat-ironed straight, and neutralized to lock in the straight form. Plus, there is minimal damage to hair. Japanese hair straightening will typically improve the hair’s feel, softness and shine while making it more manageable! A great service for those who desire really straight hair!
“Everybody’s hair is different. Some women require a lot of processing from color treatments. So it’s important to have a stylist that analyzes your hair from top to bottom, and choose the right strength. I’d rather see my stylists pass on the service than damage someone’s hair, ” says Andrew DiSimone, Owner of HairPlaceNYC.
What to Expect: Bring your lunch. It takes some time to do it right – anywhere between two and six hours depending on the length, thickness and condition of your hair. With Japanese hair straightening, you can enjoy your new hair style for approximately six to nine months. To keep your hair looking beautiful, you should expect to do two treatments per year.
If you’re looking for straight hair, and you only want the most natural process possible – then Cashmere Hair Straightening is definitely for you. This is an effective hair straightening method that uses zero chemicals; it’s purely natural. The smoothing solution, Cashmere Luminance, is gentle and effective. It will leave your hair smooth and straight.
Perfect for women with frizzy hair, wavy or curly hair. It’s also a great solution for women whose hair has lost it’s shine. It will work on heavily colored treated, highlighted hair and all hair textures (from fine to thick hair).
The process only takes about 1 1/2 to 2 hours depending on the length and thickness of your hair. Plus you can color your hair right after.
Cashmere Hair Straightening Benefits
- Leaves your hair smooth and shiny
- Straight and lightweight
- More manageable hair, easy to blow dry
- Allows blow drying with volume
- Works through Humidity
- Lasts about 3 months
- It’s safe, 100% formaldehyde-free
Forever Smooth hair straightener is an awesome solution for women on the go. It’s safe, quick and you can wash your hair the next day. Forever Smooth contains quality ingredients that promote healthier, smooth hair, with a great natural shine.
We can straighten your hair using Forever Smooth at our NYC hair salon. Our stylists have years of experience straightening and will ensure your process is thorough so your hair will look great throughout.
So why is Forever Smooth so great?
- Has less fumes and formaldehyde
- You can wash it the next day
- Contains 5X more keratin than other solutions
- Takes only 1 hour
- Lasts up to 5 months