We specialize in all types of hair straightening, including Japanese and Brazilian hair straightening. After analyzing your hair, our hair stylists can help choose the right hair straightening method for your lifestyle and budget. We use only the best hair straightening keratin products on the market, and at affordable prices. Stop into our salon.

Brazilian Hair Straightening

We offer Brazilian hair straightening (aka Brazilian keratin treatment or BKT). The process is easy. We begin with a good shampooing to open up your hair cuticles and cleanse the hair with a PH balancing shampoo. Then, we coat your hair with approximately 3 ounces of the Keratin Treatment and blow dry the hair close to your scalp. Lastly, we flat iron your entire hair at high heat to seal in the treatment. The coating on the hair keeps it straight for 2-3 months. The end result will leave your hair smooth, loosen any curls/waves and eliminates frizz- making your hair a million times easier to blow-dry. That’s all it takes to walk away with beautiful, silky straight hair. So come and experience it for yourself.

  • Leaves your hair silky smooth, soft, & as straight as you want
  • Non-permanent (lasts up to 2-3 months)
  • Repairs damage to your hair & coats it to prevent further damage
  • Can be applied to ANY hair (premed, relaxed, bleached, colored, highlights)
  • Fast & affordable

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    Brazilian Hair Straightening

    Japanese Hair Straightening

    Japanese Hair Straightening

    Japanese hair straightening (or thermal reconditioning) is a process used to permanently change the molecular structure of the hair. The hair is relaxed, flat-ironed straight, and neutralized to lock in the straight form. There is minimal damage to hair. Japanese hair straightening will typically improve the hair’s feel, softness and shine while making it more manageable! It’s great for those who desire really straight hair! It’s important to have your hair stylist analyze your hair and choose the right strength. Bring your lunch, as this process takes two-six hours to do it right, depending on the length, thickness and condition of your hair. Your hair will be straight for approximately six to nine months.

    • Permanently changes the molecular structure of the hair.
    • Minimal damage to hair
    • Improves the hair’s feel, softness & shine
    • Takes 2-6 hours
    • Lasts for 6-9 months

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      Cashmere Hair Straightening

      If you’re looking for straight hair, and you only want the most natural process possible – then cashmere hair straightening is definitely for you. This is an effective hair straightening method that uses zero chemicals; it’s purely natural. The smoothing solution, Cashmere Luminance, is gentle and effective. It will leave your hair smooth and straight. Perfect for women with frizzy hair, wavy or curly hair, or hair that lost it’s shine. It works on heavily colored treated or highlighted hair, and thin/thick hair. The process takes about 90-120 minutes, and you can color your hair right afterwards.

      • No chemicals – It’s safe, 100% formaldehyde-free
      • Leaves your hair smooth & shiny
      • Works through humidity
      • Takes under 2 hours to complete
      • Lasts about 3 months

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        Cashmere Hair Straightening

        Forever Smooth Solution

        Forever Smooth Hair Straightening

        Forever Smooth hair straightener is an awesome solution for women on the go. It’s safe, quick and you can wash your hair the next day. Forever Smooth contains quality ingredients that promote healthier, smooth hair, with a great natural shine. We can straighten your hair using Forever Smooth at our NYC hair salon. Our stylists have years of experience straightening and will ensure your process is thorough so your hair will look great throughout.

        • Less fumes and formaldehyde
        • You can wash it the next day
        • Contains 5X more keratin than other solutions
        • Takes only 1 hour
        • Lasts up to 5 months

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            BOOK ONLINE

            OR request an appointment below: