To help the fight against breast cancer, HairPlaceNYC is raising awareness and money to fund research, support services and early detection. 100% of the proceeds goes to the American Cancer Society (ACS). In addition, we volunteer cutting/styling wigs for ACS’s “Look Good Feel Better” program, and donate wigs to kids in need through Andrew DiSimone Wigs . We are saving lives – That’s #GoPinkNYC!